mediaamanda89

  Language: Context: Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? Him playing football , him campaigning alongside Nike . 1.  Write 3 things you DENOTE (literally see). Him playing football , Manchester United kit , England kit 2.  For each, write what it CONNOTES (suggests). Suggests his career , who he plays for. 3.  Identify ONE technical code and ONE genre (website) feature. One technical code is he uses Black and white colour scheme , they contrast . One genre is the menu on the top left. 4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? its coherent because nothing over laps and each image has a clear focus . 5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose) his website looks more professional and org...

Task 1: Beyoncé in golden light , african gown (costume , lighting) Traditional attire (costume,props) shot with blue ivy (setting , actor) 2. the target audience is mainly Black women & girls ages roughly around 12-40 , Beyoncé fans , African communities  Task 2:  Lyra is a 17 year old british singer who makes relatable pop music about school life ,friendship , crushes , and growing up . She writes honest , heartfelt songs from her own experiences  2.  Task 3 : My music video follows two bestfriends at school who both secretly like the same boy . Neither tells the other - they’re both too scares , too nervous , and too worried it might ruin their friendship . We see them watch him from corridors , across the canteen , and from sidelines - both feeling invisible . Instead of fighting or jealousy , the drama comes from their quiet vulnerability and the fear of being honest . By the end, they open up to eachother - and realise they’ve both been feeling the exact sa...

  Language and Contexts 1) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: - Starts in normal life - Disruption : TARDIS lands , susan is taken - Attempts to fix it - Resolution : Return to balance . Propp's character theory:   - Hero: The doctor - Helper: Ian & Barbara  - Villain : Threats / hostile forces  - Princess : Susan  - Dispatcher : Events pulling them into action   Barthes's enigma and action codes:  - Enigma : What is the TARDIS? who is the doctor ? where are they ?  - Action : Escaping capture , exploring the new world , making plans     Levi-Strauss's binary opposition:   - Normal vs Alien  - Civilisation vs Danger - Youth vs Age  - Known vs Unknown     2) In your opinion, what is the most important scene in the episode and why? The first reveal of the TARDIS interior - it shows the sci-fi genre , establishes mystery , and sets up the ...

  1) Write a definition of a  passive  audience:  accepts media messages without questioning ; easily influenced  2)  Write a definition of an  active  audience:  Chooses , interprets and responds to media based on their own views  3) Write a definition of the  hypodermic needle  theory:  Media messages are “injected” directly into a passive audience to affect them .  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:   > Why:  Doctor who - connects with values and role models . DIVERSION/ENTERTAINMENT:...

  Historical, Social and Cultural Contexts 1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) ,  BBC Radio Light (1945-1967) ,  BBC Third (1946-1970) 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Home was replaced by Radio 4  BBC Radio Light was replaced by Radio 2 BBC Third was replaced by Radio 3 3) What was pirate radio and why was it popular? People used to go on boats to listen to BBC radio because of "needle time" . It was popular because pop music was becoming more popular for younger kids. 4) Why did pirate radio stop broadcasting in 1967? Broadcasting Offences Act officially outlawed pirate radio stations. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? because they offered more pop music for young people 6) What was 'needle time' and why was it a problem for BBC Radio? Needle time was that BBC could only play 5 ho...

  Language and close-textual analysis 1) How does His Dark Materials fit the conventions of the fantasy TV genre ? talking animals , witches flying , CGI effects . 2) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into?  Hero - Lyra Villain - Ms. Coulter Helper - Will  3) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.) " Who are the spectres?" this encourages the audience to keep watching so they find out who it is 4) What examples of binary opposition (Levi-Strauss) can you find in His Dark Materials? How do these create narrative or drama for the audience? You can find reminder notes on all these narrative theories here - just scroll down to narrative.  Good vs evil Representations 1) How are  women  represent...

 1) WWW - Some good discussions on celebrity presentation . EBI - For Q5 , consider how an audience can see themselves through the mv. 2)  Q1: 0/2   Q2: 3/12   Q3: 3/6   Q4: 3/3  Q5: 0/6 3)  -  the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. - the choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. This is likely how the Tatler audience would like to see themselves. - the soft focus also draws the eye to the image, in particular the model’s gaze, which connotes equality between the model and the reader, given the model’s body language. 4) - Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middl...