Audience effects theory .

 1) Write a definition of a passive audience: 

accepts media messages without questioning ; easily influenced 

2) Write a definition of an active audience: 

Chooses , interprets and responds to media based on their own views 

3) Write a definition of the hypodermic needle theory: 

Media messages are “injected” directly into a passive audience to affect them . 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: 
 > Why:  Doctor who - connects with values and role models .

DIVERSION/ENTERTAINMENT: 
 > Why:  Fortnite - fun , escape and stress relive 

RELATIONSHIPS:
 > Why:  Love island - shared talking points social connection 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).

Educates about nature , entertains with stunning visuals , inspires environmental values , and gives topics to discuss .