mediaamanda89

Media language   1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? It uses serif fonts for the masthead (connoting luxury) and sans-serif for headlines (connoting modern) 2) How do the  cover lines  appeal to the Tatler target audience? They can appeal to the audience through aspirational topics . 3) What are the  connotations  of the Tatler colour scheme on this particular front cover? They use pastel colours and it can connote femininity , soft luxury unlike bright colours as they can connote looking cheap or aggressive. 4)  How is the  central image  designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) - Costume: Designer outfits signal luxury - Body position: her body language reinforces power - Facial expres...

  1) What information do media companies use to create a demographic profile of their audience? They use quantitive data such as age, gender, ethnicity, location etc. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics only show who the person is while psychographics explains why they buy things . 3) What are the seven different Psychographic groups?  -The Mainstreamer -The Aspirer  -The Succeeder -The Explorer -The Reformer -The Resigned -The Struggler.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. -Mainstreamer: seeks security -Aspirer: seeks status -Succeeder: seeks control -Explorer: seeks discovery -Reformer: seeks enlightenment -Resigned: seeks survival -Struggler: seeks escape. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or thr...

  1) What year was the advert produced? It was produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were mainly represented as " domestic goddesses " or happy housewives. This also can mean they do things for men like cleaning ect. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message "OMO makes whites bright" can show the product is good and cleans really well. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman wears perfect makeup while cleaning , to show her focus . This also suggests that Women should look flawless even while doing chores to please men. 5) Why is a picture of the product added to the botto...