OMO CSP

 1) What year was the advert produced?

It was produced in 1955.


2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

They were mainly represented as " domestic goddesses " or happy housewives. This also can mean they do things for men like cleaning ect.


3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The heading message "OMO makes whites bright" can show the product is good and cleans really well.


4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The woman wears perfect makeup while cleaning , to show her focus . This also suggests that Women should look flawless even while doing chores to please men.


5) Why is a picture of the product added to the bottom right of the advert?

So it creates brand recognition.


6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours reflect to the Union Jack ( United Kingdom ).


7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It uses exaggeration and direct approach to promise better results .


8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

It presents a stereotypical "perfect housewife" . The woman smiling can suggest that using OMO makes house work effortless .

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers of the advert want the audience to believe that OMO is very effective . The producers aim for women in the 1950s to accept the message that buying this product is a duty to their family.

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

A modern audience might think the advert is sexist , reinforcing harmful stereotypes and are tied to domestic chores like laundry.


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