mediaamanda89

  1) Write a definition of a  passive  audience:  accepts media messages without questioning ; easily influenced  2)  Write a definition of an  active  audience:  Chooses , interprets and responds to media based on their own views  3) Write a definition of the  hypodermic needle  theory:  Media messages are “injected” directly into a passive audience to affect them .  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:   > Why:  Doctor who - connects with values and role models . DIVERSION/ENTERTAINMENT:...

  Historical, Social and Cultural Contexts 1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) ,  BBC Radio Light (1945-1967) ,  BBC Third (1946-1970) 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Home was replaced by Radio 4  BBC Radio Light was replaced by Radio 2 BBC Third was replaced by Radio 3 3) What was pirate radio and why was it popular? People used to go on boats to listen to BBC radio because of "needle time" . It was popular because pop music was becoming more popular for younger kids. 4) Why did pirate radio stop broadcasting in 1967? Broadcasting Offences Act officially outlawed pirate radio stations. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? because they offered more pop music for young people 6) What was 'needle time' and why was it a problem for BBC Radio? Needle time was that BBC could only play 5 ho...

  Language and close-textual analysis 1) How does His Dark Materials fit the conventions of the fantasy TV genre ? talking animals , witches flying , CGI effects . 2) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into?  Hero - Lyra Villain - Ms. Coulter Helper - Will  3) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.) " Who are the spectres?" this encourages the audience to keep watching so they find out who it is 4) What examples of binary opposition (Levi-Strauss) can you find in His Dark Materials? How do these create narrative or drama for the audience? You can find reminder notes on all these narrative theories here - just scroll down to narrative.  Good vs evil Representations 1) How are  women  represent...

 1) WWW - Some good discussions on celebrity presentation . EBI - For Q5 , consider how an audience can see themselves through the mv. 2)  Q1: 0/2   Q2: 3/12   Q3: 3/6   Q4: 3/3  Q5: 0/6 3)  -  the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. - the choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. This is likely how the Tatler audience would like to see themselves. - the soft focus also draws the eye to the image, in particular the model’s gaze, which connotes equality between the model and the reader, given the model’s body language. 4) - Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middl...

Media language   1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? It uses serif fonts for the masthead (connoting luxury) and sans-serif for headlines (connoting modern) 2) How do the  cover lines  appeal to the Tatler target audience? They can appeal to the audience through aspirational topics . 3) What are the  connotations  of the Tatler colour scheme on this particular front cover? They use pastel colours and it can connote femininity , soft luxury unlike bright colours as they can connote looking cheap or aggressive. 4)  How is the  central image  designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) - Costume: Designer outfits signal luxury - Body position: her body language reinforces power - Facial expres...

  1) What information do media companies use to create a demographic profile of their audience? They use quantitive data such as age, gender, ethnicity, location etc. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics only show who the person is while psychographics explains why they buy things . 3) What are the seven different Psychographic groups?  -The Mainstreamer -The Aspirer  -The Succeeder -The Explorer -The Reformer -The Resigned -The Struggler.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. -Mainstreamer: seeks security -Aspirer: seeks status -Succeeder: seeks control -Explorer: seeks discovery -Reformer: seeks enlightenment -Resigned: seeks survival -Struggler: seeks escape. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or thr...