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His Dark Materials

  Language and close-textual analysis 1) How does His Dark Materials fit the conventions of the fantasy TV genre ? talking animals , witches flying , CGI effects . 2) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into?  Hero - Lyra Villain - Ms. Coulter Helper - Will  3) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.) " Who are the spectres?" this encourages the audience to keep watching so they find out who it is 4) What examples of binary opposition (Levi-Strauss) can you find in His Dark Materials? How do these create narrative or drama for the audience? You can find reminder notes on all these narrative theories here - just scroll down to narrative. 

Magazines and Music Video assessment learner response

 1) WWW - Some good discussions on celebrity presentation . EBI - For Q5 , consider how an audience can see themselves through the mv. 2)  Q1: 0/2   Q2: 3/12   Q3: 3/6   Q4: 3/3  Q5: 0/6 3)  -  the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. - the choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. This is likely how the Tatler audience would like to see themselves. - the soft focus also draws the eye to the image, in particular the model’s gaze, which connotes equality between the model and the reader, given the model’s body language. 4) - Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middl...

Tatler Magazine case study

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Media language   1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? It uses serif fonts for the masthead (connoting luxury) and sans-serif for headlines (connoting modern) 2) How do the  cover lines  appeal to the Tatler target audience? They can appeal to the audience through aspirational topics . 3) What are the  connotations  of the Tatler colour scheme on this particular front cover? They use pastel colours and it can connote femininity , soft luxury unlike bright colours as they can connote looking cheap or aggressive. 4)  How is the  central image  designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) - Costume: Designer outfits signal luxury - Body position: her body language reinforces power - Facial expres...

Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? They use quantitive data such as age, gender, ethnicity, location etc. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics only show who the person is while psychographics explains why they buy things . 3) What are the seven different Psychographic groups?  -The Mainstreamer -The Aspirer  -The Succeeder -The Explorer -The Reformer -The Resigned -The Struggler.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. -Mainstreamer: seeks security -Aspirer: seeks status -Succeeder: seeks control -Explorer: seeks discovery -Reformer: seeks enlightenment -Resigned: seeks survival -Struggler: seeks escape. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or thr...

OMO CSP

  1) What year was the advert produced? It was produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were mainly represented as " domestic goddesses " or happy housewives. This also can mean they do things for men like cleaning ect. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message "OMO makes whites bright" can show the product is good and cleans really well. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman wears perfect makeup while cleaning , to show her focus . This also suggests that Women should look flawless even while doing chores to please men. 5) Why is a picture of the product added to the botto...

Arctic monkeys CSP

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  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. The audience are likely to be predominantly white , middle class and reasonably young . The psychographics might include explorers and reformers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion , the song is upbeat and fast-paced.  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Three particular shots that would appeal to the fans  in this shot he's speaking to the audience  4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? by the internet and sharing their music around the world 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? meant to position the fans as if they are there...

Introduction to Music Video and BLACKPINK HYLT

Introduction Q's: 1) What are the key conventions of music video? movement , performance , narrative , visual effects , promotional device , editing and sound and mise-en-scene  2) What is intertextuality? when one media texts refers to another 3) When did music videos first become a major part of the music industry? in the early 1980s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV ( music television ) , it was a marketing tool 5) How are music videos distributed and watched in the digital age? Music videos are distributed primarily through digital aggregators . BLACKPINK:   How You Like That Q's: Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blackpink fans are known as Blinks , the audience would be young women , highly vocal , engaged and loyal 2) What audience pleasures are offered by the music video for How You Like ...