Magazines and Music Video assessment learner response

 1) WWW - Some good discussions on celebrity presentation .

EBI - For Q5 , consider how an audience can see themselves through the mv.

2) Q1: 0/2  Q2: 3/12  Q3: 3/6  Q4: 3/3 Q5: 0/6

3)  - the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman.

- the choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. This is likely how the Tatler audience would like to see themselves.

- the soft focus also draws the eye to the image, in particular the model’s gaze, which connotes equality between the model and the reader, given the model’s body language.

4) - Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.

- Focuses on celebrities’ relationships – ‘double life’, ‘secretive star’, ‘baby daddy’, ‘Giovanna’s heartache’ etc. Suggests these are important developments audiences want to hear the latest on.

- Harry and Meghan feature prominently – the ultimate celebrity couple for Heat combining British Royalty with American actress. 

5) - music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models.

- the performance element of most music videos directly addresses the viewer with the artists, connecting with the fans through use of close-ups and breaking the fourth wall. The drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an act.

- music videos work as a meta-commentary on the relationship between the band/artist and the fans, since they are often directly addressed to the fans or present the band/artist in a way which reinforces self-identity. The stripped-back aesthetic, lack of camera performance and sense of playfulness would appeal to the audience as it connotes the band don’t take themselves too seriously but are in it for the music. The audience would gain a sense of identity from this as the band seem authentic and like them.

6) vicarious pleasure - audiences can live through the girls in the video as the girls feel energetic the audience feel energetic too.

audience surveillance - people from non Korean backgrounds watch them to learn about Korean culture.

aspirer psychographic group - they will enjoy the video as it uses and promotes high levels of wealth and fame.