Advertising : key conventions







Part 1: Skittles Advert Analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Setting / colour scheme - you can see the rainbow which connotes joy/happiness. 
Slogan - "taste the rainbow" which connotes that its flavourful .
Logo - the name of the product (Skittles)


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP is the variety of flavours as many other brands have only one flavour 

Part 2: Advert Research

1) An advert with a clear brand identity














2) An advert that uses shock tactics or a controversial idea
















3) An advert that creates a a strong emotional connection to the audience



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