Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

They use quantitive data such as age, gender, ethnicity, location etc.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Demographics only show who the person is while psychographics explains why they buy things .


3) What are the seven different Psychographic groups? 

-The Mainstreamer
-The Aspirer 
-The Succeeder
-The Explorer
-The Reformer
-The Resigned
-The Struggler. 

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

-Mainstreamer: seeks security
-Aspirer: seeks status
-Succeeder: seeks control
-Explorer: seeks discovery
-Reformer: seeks enlightenment
-Resigned: seeks survival
-Struggler: seeks escape.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

i am an explorer because i enjoy trying new technology and trends but i am also a mainstreamer because i still rely on well-known brands for my everyday essentials to feel secure.

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