Radio 1 Launch CSP

 Historical, Social and Cultural Contexts

1) What radio stations were offered by the BBC before 1967?

BBC Radio Home (1939-1967) , BBC Radio Light (1945-1967) , BBC Third (1946-1970)

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

BBC Radio Home was replaced by Radio 4 

BBC Radio Light was replaced by Radio 2

BBC Third was replaced by Radio 3

3) What was pirate radio and why was it popular?

People used to go on boats to listen to BBC radio because of "needle time" .

It was popular because pop music was becoming more popular for younger kids.

4) Why did pirate radio stop broadcasting in 1967?

Broadcasting Offences Act officially outlawed pirate radio stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

because they offered more pop music for young people

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time was that BBC could only play 5 hours of music per day .

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They had to go to Radio 1 if they wanted to listen to music

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

the younger audience related to him because of the way he spoke  (fast , funny , informal) .

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Constant music , it wasn’t formal like other radio stations 

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

15-24

2) Why did Radio 1 initially struggle to attract young listeners?

Because the BBC was viewed as traditional and uncool and they preferred pirate radio stations.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

personal identity gratification 

entertainment and diversion 

4) How is the BBC funded?

people paying their TV license 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

preferred : safe , legal pop radio for young listeners 

oppositional : watered-down , establishment takeover