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Tatler Magazine case study

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Media language   1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? It uses serif fonts for the masthead (connoting luxury) and sans-serif for headlines (connoting modern) 2) How do the  cover lines  appeal to the Tatler target audience? They can appeal to the audience through aspirational topics . 3) What are the  connotations  of the Tatler colour scheme on this particular front cover? They use pastel colours and it can connote femininity , soft luxury unlike bright colours as they can connote looking cheap or aggressive. 4)  How is the  central image  designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) - Costume: Designer outfits signal luxury - Body position: her body language reinforces power - Facial expres...

Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? They use quantitive data such as age, gender, ethnicity, location etc. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics only show who the person is while psychographics explains why they buy things . 3) What are the seven different Psychographic groups?  -The Mainstreamer -The Aspirer  -The Succeeder -The Explorer -The Reformer -The Resigned -The Struggler.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. -Mainstreamer: seeks security -Aspirer: seeks status -Succeeder: seeks control -Explorer: seeks discovery -Reformer: seeks enlightenment -Resigned: seeks survival -Struggler: seeks escape. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or thr...

OMO CSP

  1) What year was the advert produced? It was produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were mainly represented as " domestic goddesses " or happy housewives. This also can mean they do things for men like cleaning ect. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message "OMO makes whites bright" can show the product is good and cleans really well. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman wears perfect makeup while cleaning , to show her focus . This also suggests that Women should look flawless even while doing chores to please men. 5) Why is a picture of the product added to the botto...

Arctic monkeys CSP

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  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. The audience are likely to be predominantly white , middle class and reasonably young . The psychographics might include explorers and reformers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion , the song is upbeat and fast-paced.  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Three particular shots that would appeal to the fans  in this shot he's speaking to the audience  4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? by the internet and sharing their music around the world 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? meant to position the fans as if they are there...

Introduction to Music Video and BLACKPINK HYLT

Introduction Q's: 1) What are the key conventions of music video? movement , performance , narrative , visual effects , promotional device , editing and sound and mise-en-scene  2) What is intertextuality? when one media texts refers to another 3) When did music videos first become a major part of the music industry? in the early 1980s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV ( music television ) , it was a marketing tool 5) How are music videos distributed and watched in the digital age? Music videos are distributed primarily through digital aggregators . BLACKPINK:   How You Like That Q's: Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blackpink fans are known as Blinks , the audience would be young women , highly vocal , engaged and loyal 2) What audience pleasures are offered by the music video for How You Like ...

Magazine and music video blog index

 1. tatler 2. heat

Heat CSP

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. travel , food , fitness 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Make sure their always in the know and give them conversation starters 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Life hacks 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  Female/Male : 90%/10% Avg Age : 37 Age profile : 52% Aged 15/24 Segment : 50% ABC1 Marital Status : 57% married Media Language 1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create. The cover lines have contrasting colours , its about celebrities whi...