Introduction to Music Video and BLACKPINK HYLT

Introduction Q's:


1) What are the key conventions of music video?

movement , performance , narrative , visual effects , promotional device , editing and sound and mise-en-scene 

2) What is intertextuality?

when one media texts refers to another

3) When did music videos first become a major part of the music industry?

in the early 1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV ( music television ) , it was a marketing tool

5) How are music videos distributed and watched in the digital age?

Music videos are distributed primarily through digital aggregators .

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blackpink fans are known as Blinks , the audience would be young women , highly vocal , engaged and loyal

2) What audience pleasures are offered by the music video for How You Like That?

Such as Visceral pleasure are offered by the music video 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 



4) How was the How You Like That music video marketed and promoted to the audience?

5) Why is K-pop a global phenomenon and what has helped it to become so popular?


Industry

1) How were BLACKPINK formed and what records have they broken?

2) What other successful artists have YG Entertainment created? You may need to Google this.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

5) How are UK-based music videos regulated and what types of content require warnings? 

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