Posts

Arctic monkeys CSP

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  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. The audience are likely to be predominantly white , middle class and reasonably young . The psychographics might include explorers and reformers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion , the song is upbeat and fast-paced.  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Three particular shots that would appeal to the fans  in this shot he's speaking to the audience  4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? by the internet and sharing their music around the world 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? meant to position the fans as if they are there...

Introduction to Music Video and BLACKPINK HYLT

Introduction Q's: 1) What are the key conventions of music video? movement , performance , narrative , visual effects , promotional device , editing and sound and mise-en-scene  2) What is intertextuality? when one media texts refers to another 3) When did music videos first become a major part of the music industry? in the early 1980s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV ( music television ) , it was a marketing tool 5) How are music videos distributed and watched in the digital age? Music videos are distributed primarily through digital aggregators . BLACKPINK:   How You Like That Q's: Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blackpink fans are known as Blinks , the audience would be young women , highly vocal , engaged and loyal 2) What audience pleasures are offered by the music video for How You Like ...

Magazine and music video blog index

 1. tatler 2. heat

Heat CSP

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. travel , food , fitness 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Make sure their always in the know and give them conversation starters 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Life hacks 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  Female/Male : 90%/10% Avg Age : 37 Age profile : 52% Aged 15/24 Segment : 50% ABC1 Marital Status : 57% married Media Language 1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create. The cover lines have contrasting colours , its about celebrities whi...

NHS CSP

  1) What is an advertising campaign? A series of adverts with the same message to promote something. 2) What is the objective of the NHS Represent campaign?  NHS blood and transplant 3) What does this advert want people to do once they've seen it (the 'call to action')? so people can sign up and donate blood 4) Why is the advert called 'Represent'? representing your community and helping people by saving their lives 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . so they attract attention and influence more people 1.lady leshurr, british rapper 2.big narstie, british rapper , TV personality  3. george the poet, spoken word artist and poet 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? it suggests not many people donate blood and more peopl...

Galaxy CSP

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? High-end CGI 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan says "why have cotton when you can have silk" the key message is , silk is softer than cotton so that means its a soft chocolate  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Audrey Hepburn (CGI) to create nostalgia  4) In your own words, what is intertextuality? references, influences, or relationships 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday (1953)  and  Breakfast at Tiffany's (1961) 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose...

Gender Representation in Advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  In the 1950s adverts it shows they are doing things for men like the clothing they wear and the way the man grabs the ladys arm in the third photo. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In the post 2000s they are shown as strong and powerful . For example in the third picture shes also presented as athletic and active through her body position and movement.  5) How do yo...