Galaxy CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

High-end CGI


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

the slogan says "why have cotton when you can have silk" the key message is , silk is softer than cotton so that means its a soft chocolate 


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Galaxy selected Audrey Hepburn (CGI) to create nostalgia 


4) In your own words, what is intertextuality?

references, influences, or relationships


5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?


Roman Holiday (1953) and Breakfast at Tiffany's (1961)



6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Audrey Hepburn and a man name Nick hopper.


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

- Equilibrium: She's calmly riding on a bus in a nice , peaceful setting.
- Disequilibrium: The bus stops and sees a man outside the bus.
- New Equilibrium: Gets off the bus and goes in the mans car and he takes her to where she needs to go.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is shown as elegant and iconic , as she links the brand to luxury 


9) What representations of gender can you find in this advert?

She's feminine but she's also independent and she takes control , gets what she wants


10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

She is active and in control , showing women as independent rather than passive .

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