Galaxy CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

High-end CGI


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

the slogan says "why have cotton when you can have silk" the key message is , silk is softer than cotton so that means its a soft chocolate 


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Galaxy selected Audrey Hepburn (CGI) to create nostalgia 


4) In your own words, what is intertextuality?

references, influences, or relationships


5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?


Roman Holiday (1953) and Breakfast at Tiffany's (1961)



6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 




7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 


9) What representations of gender can you find in this advert?


10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

Comments

Post a Comment

Popular posts from this blog

mise-en-scene

   Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/ Placement Setting & Props Iron Man 3 Denotation: I can see  him wearing rings, and armour. Connotations: This has connotations of him trying to protect himself as he's wearing armour. Denotation: a big bomb happened when it was dark and made everything a red/orange colour. Connotations: this could have connotations of danger because if there was a bomb that could be dangerous. Denotation: I can see him flying ,and him fighting. Connotations: this has connotations of him being strong and trying to be hero . Denotation: I can see the setting is a normal town but when iron man is there , then there's a  different setting. Connotations: this has connotations of him being the main character as everything changes when he's there. RDR2 Denotations: I can see  them wearing cowboy wearing jackets. Connotations: this has connotations of it being a theme of american west Denotation: the s...
Read more

Camera movement and editing

 Three aspects of camera movements: tilt - from the screen to the person looking at the screen . this shows that somebody is out there looking for the main character.. this is when the people are getting on the plane , handheld - when their on the train you can see the camera is wobbly and moving when they walk . this shows that their trying to chase him. crane - camera attached to crane pan , track or 'swoop' in or out as required.
Read more