mediaamanda89

1. Industries - Ownership & Control 2. Marketing - Marvel Cinematic Universe

1. HT1 - Blog Feedback 2. HT2 - Introduction to Media Feedback

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article?  $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? Marvel then brought these characters together for the crossover film Avengers Assemble. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony pictures 5) Which company owns the rights to the Fantastic Four and the X-Men? The walt Disney company 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has announced plans for many new Marvel TV series

  1) What is a  conglomerate  in the media industries?  Media company that owns lots of smaller media companies.  2) What is a  subsidiary ? A subsidiary is the smaller companies that the bigger companies own. 3) What are the benefits for media companies of  vertical integration ? Vertical integration is when one conglomerate owns different companies in the same chain of production. 4) What are the benefits for media companies of  horizontal integration ? Reduce competition increase market share and greater economies of scale. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. For example, Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. 6) What is  convergence  and what device has changed the relationship b...