Posts

Advertising : key conventions

Image
Part 1: Skittles Advert Analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Setting / colour scheme - you can see the rainbow which connotes joy/happiness.  Slogan - "taste the rainbow" which connotes that its flavourful . Logo - the name of the product (Skittles) 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP is the variety of flavours as many other brands have only one flavour   Part 2: Advert Research 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience
Post a Comment
Read more

I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? An independent film has much smaller budgets and are often financially supported by the public like charity funding , film institutions etc. 2) What is I, Daniel Blake about? I , Daniel Blake is about a political message about Britain 3) Who directed I, Daniel Blake and why is this important? Ken Loach , this is important because of how known and respected he is 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. the age rating was awarded a 15 so it was aimed at people who was about to start working and therefore will be affected by the topics in the film .  5) What unusual or creative marketing methods were used to get audiences talking about the film? Put the film on the house of parliaments , had free screenings ,  Film was based not in London, but Newcastle...
Post a Comment
Read more

Black Widow

1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above.  Marvel Cinematic Universe  Star Wars DC Extended Universe  2) What is conglomerate ownership and how does it link to Black Widow? When a large media company owns many smaller companies it links because Marvel Studios is owned bye Disney , a media conglomerate , which allows Black Widow to be funded and distributed worldwide. 3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The trailer suggests it is a big budget blockbuster because its high quality , and has high quality special effects, dramatic music , famous actors etc. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campai...
Post a Comment
Read more

Film Industry - Blog Index

1. Industries - Ownership & Control 2. Marketing - Marvel Cinematic Universe
Post a Comment
Read more

Feedback Index

1. HT1 - Blog Feedback 2. HT2 - Introduction to Media Feedback
Post a Comment
Read more

Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article?  $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? Marvel then brought these characters together for the crossover film Avengers Assemble. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony pictures 5) Which company owns the rights to the Fantastic Four and the X-Men? The walt Disney company 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has announced plans for many new Marvel TV series
Post a Comment
Read more

Industries: Ownership and control

  1) What is a  conglomerate  in the media industries?  Media company that owns lots of smaller media companies.  2) What is a  subsidiary ? A subsidiary is the smaller companies that the bigger companies own. 3) What are the benefits for media companies of  vertical integration ? Vertical integration is when one conglomerate owns different companies in the same chain of production. 4) What are the benefits for media companies of  horizontal integration ? Reduce competition increase market share and greater economies of scale. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. For example, Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. 6) What is  convergence  and what device has changed the relationship b...
Post a Comment
Read more