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NHS CSP

  1) What is an advertising campaign? A series of adverts with the same message to promote something. 2) What is the objective of the NHS Represent campaign?  NHS blood and transplant 3) What does this advert want people to do once they've seen it (the 'call to action')? so people can sign up and donate blood 4) Why is the advert called 'Represent'? representing your community and helping people by saving their lives 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . so they attract attention and influence more people 1.lady leshurr, british rapper 2.big narstie, british rapper , TV personality  3. george the poet, spoken word artist and poet 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? it suggests not many people donate blood and more peopl...
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Galaxy CSP

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? High-end CGI 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan says "why have cotton when you can have silk" the key message is , silk is softer than cotton so that means its a soft chocolate  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Audrey Hepburn (CGI) to create nostalgia  4) In your own words, what is intertextuality? references, influences, or relationships 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday (1953)  and  Breakfast at Tiffany's (1961) 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose...
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Gender Representation in Advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  In the 1950s adverts it shows they are doing things for men like the clothing they wear and the way the man grabs the ladys arm in the third photo. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 
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Advertising : key conventions

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Part 1: Skittles Advert Analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Setting / colour scheme - you can see the rainbow which connotes joy/happiness.  Slogan - "taste the rainbow" which connotes that its flavourful . Logo - the name of the product (Skittles) 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP is the variety of flavours as many other brands have only one flavour   Part 2: Advert Research 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience
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I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? An independent film has much smaller budgets and are often financially supported by the public like charity funding , film institutions etc. 2) What is I, Daniel Blake about? I , Daniel Blake is about a political message about Britain 3) Who directed I, Daniel Blake and why is this important? Ken Loach , this is important because of how known and respected he is 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. the age rating was awarded a 15 so it was aimed at people who was about to start working and therefore will be affected by the topics in the film .  5) What unusual or creative marketing methods were used to get audiences talking about the film? Put the film on the house of parliaments , had free screenings ,  Film was based not in London, but Newcastle...
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Black Widow

1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above.  Marvel Cinematic Universe  Star Wars DC Extended Universe  2) What is conglomerate ownership and how does it link to Black Widow? When a large media company owns many smaller companies it links because Marvel Studios is owned bye Disney , a media conglomerate , which allows Black Widow to be funded and distributed worldwide. 3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The trailer suggests it is a big budget blockbuster because its high quality , and has high quality special effects, dramatic music , famous actors etc. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campai...
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Film Industry - Blog Index

1. Industries - Ownership & Control 2. Marketing - Marvel Cinematic Universe
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