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Reception Theory

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1) What is the preferred reading of a media text? what the writers/producers want you to believe 2) What is the oppositional reading of a media text? what others believe when they read/watch a media text. Also, what the company doesn't want you to think 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? it presents teenagers as troublemakers and a threat to the society 4) Why might young people reject this reading and construct an oppositional reading of the trailer? they judge teenagers in making the consumers believe that all teenagers are a threat to society Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Preferred: the producers want the consumers to believe that the burger is healthy and fulling meal as they said "a meal disguised as a sandwich", they also want the audience to see what ingredients they use for...
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Blog feedback and learner response.

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  WWW: Overall a good start to your time in Media Studies, it seems like you are enjoying the subject and want to do well which is reflected in your earlier blog tasks.     Next Steps:   Use the titles in the tracker shown above to correct some of your blog post titles so that they match what has been asked for on Macguffin .   Your Mise- en -scene analysis of the Stranger Things clip still needs completing and adding to your Mise- en -scene blog post.   Your Camerawork blog post still needs completing with the final task not yet started.   Begin to personalise your blog. This is going to be your workbook for the next 2 years. Use the layout and theme tools on blogger to alter the site to reflect your personality.   Go back to your first LIAR analysis on the movie poster and try to apply some of our most recent knowledge to the ‘Language’ part of this analysis. Consider Mise- en -scene and Camera Shots/Angles especially.  
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Camera movement and editing

 Three aspects of camera movements: tilt - from the screen to the person looking at the screen . this shows that somebody is out there looking for the main character.. this is when the people are getting on the plane , handheld - when their on the train you can see the camera is wobbly and moving when they walk . this shows that their trying to chase him. crane - camera attached to crane pan , track or 'swoop' in or out as required.
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camera shots and angles.

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1. Camera Shots This is a two shot that allows you to see two characters in a medium close up so that we can equally focus on how both characters are responding to the same moment. This is an over the shoulder shot that allows you to see her body but not head to toe and see the background. this can show her body language . shes standing straight which alerts shes paying attention to whats infront of her. This is a medium close up that shows her full face and a bit of her shoulders . this shot shows shes talking but looks concerned and worried. 2. Camera angles This shows he is seen as a smaller subject as hes looking at something bigger then him as he is looking upwards. 3. mise en scene The props shes using is a passport . This is because shes trying to show who she is by using her passport and telling them shes former prime minister . 
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mise-en-scene

   Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/ Placement Setting & Props Iron Man 3 Denotation: I can see  him wearing rings, and armour. Connotations: This has connotations of him trying to protect himself as he's wearing armour. Denotation: a big bomb happened when it was dark and made everything a red/orange colour. Connotations: this could have connotations of danger because if there was a bomb that could be dangerous. Denotation: I can see him flying ,and him fighting. Connotations: this has connotations of him being strong and trying to be hero . Denotation: I can see the setting is a normal town but when iron man is there , then there's a  different setting. Connotations: this has connotations of him being the main character as everything changes when he's there. RDR2 Denotations: I can see  them wearing cowboy wearing jackets. Connotations: this has connotations of it being a theme of american west Denotation: the s...
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introduction to photoshop

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 parrot:  layer test: text test:  transform test:
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denotations and connotations

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 Denotations and Connotations. Denotation: In the advert the company name "WaterAid" it also shows a young boy who looks like he's having a hard time . it also says dig toilets not graves. Connotation: This suggests its helping people that are struggling and need water , and the heading in the advert suggests people don't have access to toilets and its hard for them this suggests its sad, hard etc. its also bad for them as they might not have access to warm showers.  Analysis: This helps the audience understand that young children and adults in the world don't have access to things like others do and understanding their struggles. In addition the text on the picture ("dig toilets not graves") shows the young boy has been through things and trauma , You can also tell by his facial expressions he doesn't look exited or happy but more upset and scared. Denotation: In the advert it shows a diet coke but has the pepsi slogan , you can also see chicken and...
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